“I don’t want to spend my time figuring out, ‘The thing I want to watch is on what thing?’” Mars said.
99 PERCENT INVISIBLE FOR FREE
Currently, you can listen to almost every podcast for free on any audio platform (see those links, above) however, some platforms, like Spotify, have started to experiment with exclusive podcasts, while others, like Stitcher and Luminary Media, think the future may be in premium shows with a subscription cost. You can listen to Recode Media on Apple Podcasts, Spotify, Pocket Casts, Overcast or wherever you listen to podcasts.Īnother reason Mars is averse to putting podcasts behind paywalls: Personal frustration with the hassle of finding a favorite movie on today’s streaming services. “We had 70 years of broadcast television to get to a point where we could hone it to people’s : They need it in their lives and pay a certain amount so they can have ‘The Sopranos.’ I don’t think we’ve had that period of time with podcasts.” “Right now, I don’t think we have the overall mass to support that change,” Mars said.
But he’s not interested in making listeners pay a subscription for podcasts, the way they might for TV shows on Netflix or Hulu.
Mars is able to pay those employees thanks to voluntary listener donations, advertisements and grants made to PRX. Today, Mars’s show has 11 employees and anchors Radiotopia, a network of podcasts under the umbrella of media nonprofit PRX. His passion for telling the stories of how and why things are designed turned into a hit podcast called 99 Percent Invisible, which has dissected everything from skate parks to algorithms to how doctors break bad news to patients. “What I really loved was the idea of intentionality, of the way people designed everything they designed,” Mars said on the latest episode of Recode Media with Peter Kafka. At first, Roman Mars just wanted to make a radio story about a building in San Francisco.
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